Proposed Exhibition - “ECHO”

December 2021
Promotional materials for the proposed exhibition “ECHO” featuring Brazillian street artist Eduardo Kobra. Collateral includes invitations, event badges, and exhibition merchandise. The exhibition identity aims to capture Kobra’s style of combining bright, colorful geometric shapes with photography of influential figures throughout history.




Graphic Designer based in Honolulu, Hawai'i.


jalenylam@gmail.com
(808) 381-8064

About
Resume


Proposed Exhibition - “ECHO”

December 2021
Promotional materials for the proposed exhibition “ECHO” featuring Brazillian street artist Eduardo Kobra. Collateral includes invitations, event badges, and exhibition merchandise. The exhibition identity aims to capture Kobra’s style of combining bright, colorful geometric shapes with photography of influential figures throughout history.





Graphic Designer based in Honolulu, Hawai'i.



jalenylam@gmail.com
(808) 381-8064


About
Resume


Reimagined Book Covers

November 2021
Redesigned book jackets of author F. Scott Fitzgerald’s classic novels “The Great Gatsby” and “The Beautiful & Damned”. Designed as a matching set, the two novels reflect Fitzgerald's own experiences with the dangers of indulging in decadence. Set in the Roaring Twenties, both stories define the rapid rise and fall of the luxurious, though unsustainable lifestyles of the upper-class during a tumultuous economic recession in America.

Customized Banknotes

March 2021
Introducing a contemporary presence into the Japanese yen, each double-sided customized denomination reflects the architectural landmarks of a different region of Japan.

App Interface

April 2021
Proposed mobile app design that functions to remotely control an air fryer using a smartphone. Designed interface with responsive features such as air fryer presets, customizable circular meter, and recommended recipe menu. Project involves detailed wire-framing and extensive prototyping in Adobe XD.

Typographic Identity

May 2021
Identity collateral designs influenced by French type designer Claude Garamond and his typeface “Garamond”. Modified letterforms of the Garamond typeface are used in the identity marks, accentuating the loose shapes of the serifs.

Typographic Booklet

February 2021
10-page accordion booklet containing excerpts from “Order of Books” by Roger Chartier. Emphasis was placed on structured gestalt and asymmetric flow between typography and geometric shapes.

Event Promotion

December 2021
Promotional signage for a Christmas-themed event where students can attend for festive activities and receive free gifts for participating. Designs include real-estate ground signs and banners.

Reimagined Book Covers

November 2021
Redesigned book jackets of author F. Scott Fitzgerald’s classic novels “The Great Gatsby” and “The Beautiful & Damned”. Designed as a matching set, the two novels reflect Fitzgerald's own experiences with the dangers of indulging in decadence. Set in the Roaring Twenties, both stories define the rapid rise and fall of the luxurious, though unsustainable lifestyles of the upper-class during a tumultuous economic recession in America.


Customized Banknotes

March 2021
Introducing a contemporary presence into the Japanese yen, each double-sided customized denomination reflects the architectural landmarks of a different region of Japan.


App Interface

April 2021
Proposed mobile app design that functions to remotely control an air fryer using a smartphone. Designed interface with responsive features such as air fryer presets, customizable circular meter, and recommended recipe menu. Project involves detailed wire-framing and extensive prototyping in Adobe XD.

Typographic Identity

May 2021
Identity collateral designs influenced by French type designer Claude Garamond and his typeface “Garamond”. Modified letterforms of the Garamond typeface are used in the identity marks, accentuating the loose shapes of the serifs.

Typographic Booklet

February 2021
10-page accordion booklet containing excerpts from “Order of Books” by Roger Chartier. Emphasis was placed on structured gestalt and asymmetric flow between typography and geometric shapes.


Event Promotion

December 2021
Promotional signage for a Christmas-themed event where students can attend for festive activities and receive free gifts for participating. Designs include real-estate ground signs and banners.